Who is Adi Gaskell?

I am an IT professional with over three years experience working in the IT industry. I have provided an online marketing campaign for several websites, ranging from E-Commerce sites to public service sites. Some of these are highlighted below and to the left. I was an Internet Marketing Expert at AskMe.com and enjoy a top 5 position out of hundreds of fellow experts and a 5 star rating for my answers. I am also a regular contributor to several Internet marketing related forums providing regular public exposure to my skills and knowledge. These forums include UK Affiliates Forum, Lunar Forums and Search Engine Forums.

My education consists of a MSc in Information Systems from Surrey University as well as a HNC in Computing and a CCNA. I have however received a significant education from being in the business of promoting companies online. I have listened and learnt from some of the biggest names in the industry and put the lessons learnt into practice on several successful sites.

Case Studies

Buying-British.co.uk

Buying-British.co.uk is an e-commerce site that sells products made in Britain using British parts and labour. The site received the full Raising the Bar package. The sites content was analysed and optimised for the major search engines. An affiliate program was installed, promoted and briefly managed to help promote their wares to a global audience. An extensive increase in email marketing efforts was initiated to provide increased 'touch' points with each and every customer. Finally an offline and branding campaign was launched involving over 100 press releases individually targeted to specific major publications.

These measures have so far proved to be very successful in increasing the profile of Buying-British.co.uk. The site has received a huge boost to its traffic with profitability enjoying similar rises. As the website matures the marketing efforts will ensure that the company continues to grow long into the future.

Microstar-Microwaves.com

Microstar-Microwaves.com is a site selling professional microwaves to the industrial market. Our partnership is currently at an early stage and as such many Internet marketing initiatives are in the fledgling stage. The site has received the Search Engine package and was successfully marketed via the major search engines and directories. As these campaigns mature it is hoped that the traffic to the site will grow and income from the site will also grow.

AWIMicrowaves.com

AwIMicrowaves.com supply quality microwave components from some of the worlds biggest manufacturers. They are taking advantage of the Raising the Bar package. They are in the process of receiving a comprehensive review of their website with numerous proposals for possible future avenues for the venture. In addition their search engine optimisation program is underway. This search engine campaign is utlising both free services and paid-for services through Google Adwords with promising initial results.

TheEnvironmentSite.org

The Environment Site is the fund raising website created for the Surrey Wildlife Trust. This site is being created as part of my studies towards completion of my MSc Information Systems. The site is aiming to be a leading environmental portal whilst raising significant funds for the Surrey Wildlife Trust. The website is utilising both search engine optimisation techniques and commercial partnerships with numerous leading companies.

Linstone-Chine.co.uk

Linstone Chine are a self-catering holiday company operating on the Isle of Wight. They wanted to increase the awareness of their site in both the search engines and travel/Isle of Wight related web sites. They are in the process of receiving the Search Engine package and are having their site optimised and a detailed link building program has been initiated.