Comments on: Do incentive schemes have things back to front? http://www.adigaskell.org/blog/2008/10/15/do-incentive-schemes-have-things-back-to-front/ The views and musings of me, myself and I Mon, 18 Jan 2010 18:12:39 -0800 http://wordpress.org/?v=2.9 hourly 1 By: Luxury Travel http://www.adigaskell.org/blog/2008/10/15/do-incentive-schemes-have-things-back-to-front/comment-page-1/#comment-7 Luxury Travel Fri, 17 Oct 2008 10:08:31 +0000 http://www.adigaskell.org/blog/?p=34#comment-7 I'm not well versed on the theories, but I do feel that MSN could be doing much better. I can't help thinking that the traffic they're attracting is traffic of a certain type - kiddies who want to get themselves a free mousemat (or whatever). The best way to incentivise IMO is to offer an exceptional product in the first place - just look at Google. I’m not well versed on the theories, but I do feel that MSN could be doing much better. I can’t help thinking that the traffic they’re attracting is traffic of a certain type – kiddies who want to get themselves a free mousemat (or whatever). The best way to incentivise IMO is to offer an exceptional product in the first place – just look at Google.

]]> By: adi http://www.adigaskell.org/blog/2008/10/15/do-incentive-schemes-have-things-back-to-front/comment-page-1/#comment-3 adi Thu, 16 Oct 2008 20:36:23 +0000 http://www.adigaskell.org/blog/?p=34#comment-3 I agree that cashback sites have become commodities and are solely competing on price. I think perhaps value could be addd by merging price comparison with cashback. After all, things like cashback, price comparison and voucher shopping are popular at the moment, but no site offers all three in the same place. As you say, quality is key and aiding consumers in their shopping has to be the priority. The sites that can provide information, in terms of both the best price and what other consumers think of the product will do best in the affiliate marketplace. I agree that cashback sites have become commodities and are solely competing on price. I think perhaps value could be addd by merging price comparison with cashback. After all, things like cashback, price comparison and voucher shopping are popular at the moment, but no site offers all three in the same place.

As you say, quality is key and aiding consumers in their shopping has to be the priority. The sites that can provide information, in terms of both the best price and what other consumers think of the product will do best in the affiliate marketplace.

]]> By: Chris Lake http://www.adigaskell.org/blog/2008/10/15/do-incentive-schemes-have-things-back-to-front/comment-page-1/#comment-2 Chris Lake Wed, 15 Oct 2008 14:54:13 +0000 http://www.adigaskell.org/blog/?p=34#comment-2 Hey Adi, Interesting observations. I don't fully buy into endowment theory (eg when I overpay for rubbish products, eg Dell laptops, 3 UK phones) but get your thinking. In a way, some of the gaming companies already do the 'earn the right to keep the reward' by 'matching your first bet up to £100' but not releasing the money until you play X poker hands, or place bets on X events, or spend X amount of time with the site, or payout once you refill your account. I can't see how the cashback sites will be around long term.They're not really adding any kind of value, and I suspect the average consumer who participates is highly price sensitive... exactly the kind of consumer many companies should be avoiding, in the current market climate (expensive to acquire, impossible to retain, and ultimately unprofitable). Roll out a lead gen firm or affiliate network that focuses purely on quality, rather than quantity, and we have a winner. Cheers. c. Hey Adi,

Interesting observations. I don’t fully buy into endowment theory (eg when I overpay for rubbish products, eg Dell laptops, 3 UK phones) but get your thinking.

In a way, some of the gaming companies already do the ‘earn the right to keep the reward’ by ‘matching your first bet up to £100′ but not releasing the money until you play X poker hands, or place bets on X events, or spend X amount of time with the site, or payout once you refill your account.

I can’t see how the cashback sites will be around long term.They’re not really adding any kind of value, and I suspect the average consumer who participates is highly price sensitive… exactly the kind of consumer many companies should be avoiding, in the current market climate (expensive to acquire, impossible to retain, and ultimately unprofitable).

Roll out a lead gen firm or affiliate network that focuses purely on quality, rather than quantity, and we have a winner.

Cheers.

c.

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