Comments on: Are affiliate schemes only for mediocre companies? http://www.adigaskell.org/blog/2009/03/01/are-affiliate-schemes-only-for-mediocre-companies/ The views and musings of me, myself and I Mon, 18 Jan 2010 18:12:39 -0800 http://wordpress.org/?v=2.9 hourly 1 By: adi http://www.adigaskell.org/blog/2009/03/01/are-affiliate-schemes-only-for-mediocre-companies/comment-page-1/#comment-6165 adi Wed, 04 Mar 2009 19:01:09 +0000 http://www.adigaskell.org/blog/?p=174#comment-6165 I could say that wonderbra is a fine example of a company with momentum of course :) I guess it depends how you define mediocre. For me the term defines a company that isn't really going places. One that isn't achieving considerable growth year on year. Of course many profitable companies still exist without momentum, to use the Boston matrix, they're the cash cows to the fast growing stars. I could say that wonderbra is a fine example of a company with momentum of course :) I guess it depends how you define mediocre. For me the term defines a company that isn’t really going places. One that isn’t achieving considerable growth year on year. Of course many profitable companies still exist without momentum, to use the Boston matrix, they’re the cash cows to the fast growing stars.

]]> By: Not Delia http://www.adigaskell.org/blog/2009/03/01/are-affiliate-schemes-only-for-mediocre-companies/comment-page-1/#comment-6164 Not Delia Wed, 04 Mar 2009 12:44:49 +0000 http://www.adigaskell.org/blog/?p=174#comment-6164 Hi Adi I don't agree that affiliate schemes are only for the mediocre. With at least 100s of millions (anyone know the latest estimate?) of websites now on the 'Net, it's a vast quagmire and some smaller or niche companies may find it difficult to be found in search results. They may be perfectly good companies, and not mediocre at all, but they find it's worth their while to run affiliate schemes because those affiliates get their merchants additional traffic and bring in business for them. I regularly earn in excess of £100 p/m on one scheme I'm on (not on the Not Delia website) as an affiliate of a niche insurance company. They must be a good enough company because I'm getting commissions on repeat business year after year, which I think is great! Presumably their customers are happy because there's plenty of repeat business. The company is happy with the extra business they might otherwise not have got. And I'm happy earning commissions while I sleep. I don't see that mediocrity comes into it. What about looking at the products or services themselves? I am hardly likely to go telling all my friends about a fantastic new padded bra I just bought ;-) or bore them with tales about my latest insurance purchase. Perhaps some things don't lend themselves well to word of mouth marketing. <abbr><em>Not Delia’s last blog post..<a href="http://www.notdelia.co.uk/a-bouquet-of-roses/" rel="nofollow">A bouquet of rosés</a></abbr></em> Hi Adi

I don’t agree that affiliate schemes are only for the mediocre. With at least 100s of millions (anyone know the latest estimate?) of websites now on the ‘Net, it’s a vast quagmire and some smaller or niche companies may find it difficult to be found in search results. They may be perfectly good companies, and not mediocre at all, but they find it’s worth their while to run affiliate schemes because those affiliates get their merchants additional traffic and bring in business for them.

I regularly earn in excess of £100 p/m on one scheme I’m on (not on the Not Delia website) as an affiliate of a niche insurance company. They must be a good enough company because I’m getting commissions on repeat business year after year, which I think is great!

Presumably their customers are happy because there’s plenty of repeat business. The company is happy with the extra business they might otherwise not have got. And I’m happy earning commissions while I sleep. I don’t see that mediocrity comes into it.

What about looking at the products or services themselves? I am hardly likely to go telling all my friends about a fantastic new padded bra I just bought ;-) or bore them with tales about my latest insurance purchase. Perhaps some things don’t lend themselves well to word of mouth marketing.

Not Delia’s last blog post..A bouquet of rosés

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