A new survey by iContact reveals that 1 in 4 small business owners hate social media, with Groupon the bete noire. Apparently 70% of SME owners hate the coupon site, which is pretty strong stuff, especially with Groupon in the midst of a stock listing.
Facebook was the platform of choice for SMEs with 76% liking to do their thing on Facebook. The big surprise for me though was LinkedIn. Whilst 63% reported that they liked the professional social network the fact that 37% therefore don't find it useful is a bit of a mystery. I mean I can understand Twitter dividing opinion (a rough 50/50 split between lovers and haters), but LinkedIn? I mean what's not to like? You have a whole host of professionals you can engage with. You have lots of groups around subjects that are likely to be of interest to your company that you can interact with. It seems a bit of a no brainer to me.
In all the talks I've done on social media in the past few years there does still appear a huge amount of misunderstanding about what social media is and how it can be used, both from individuals and companies, which is a real shame as there has never been more open access to your customers as there is now.
If you run a SME, why do you hate social media?