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	<title>Comments on: The @sweden guide to social media</title>
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	<link>http://www.adigaskell.org/blog/2011/12/17/the-sweden-guide-to-social-media/</link>
	<description>By a community manager, for community managers</description>
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		<title>By: Adi Gaskell</title>
		<link>http://www.adigaskell.org/blog/2011/12/17/the-sweden-guide-to-social-media/#comment-31275</link>
		<dc:creator>Adi Gaskell</dc:creator>
		<pubDate>Tue, 12 Jun 2012 15:56:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.adigaskell.org/blog/?p=827#comment-31275</guid>
		<description><![CDATA[There was always a risk of this sort of thing happening.  Hopefully it won&#039;t put them off of what has largely been a very positive project.  ]]></description>
		<content:encoded><![CDATA[<p>There was always a risk of this sort of thing happening.  Hopefully it won&#039;t put them off of what has largely been a very positive project.  </p>
]]></content:encoded>
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		<title>By: Andrea</title>
		<link>http://www.adigaskell.org/blog/2011/12/17/the-sweden-guide-to-social-media/#comment-31274</link>
		<dc:creator>Andrea</dc:creator>
		<pubDate>Tue, 12 Jun 2012 15:53:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.adigaskell.org/blog/?p=827#comment-31274</guid>
		<description><![CDATA[Oh my.  This has just gone very wrong 
  &lt;a href=&quot;http://mashable.com/2012/06/12/sweden-twitter/&quot; rel=&quot;nofollow&quot;&gt;http://mashable.com/2012/06/12/sweden-twitter/&lt;/a&gt; ]]></description>
		<content:encoded><![CDATA[<p>Oh my.  This has just gone very wrong<br />
  <a href="http://mashable.com/2012/06/12/sweden-twitter/" rel="nofollow">http://mashable.com/2012/06/12/sweden-twitter/</a> </p>
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		<title>By: Ethics, Disasters, Fundraising and the Social Media &#124; Exploratory Introspections</title>
		<link>http://www.adigaskell.org/blog/2011/12/17/the-sweden-guide-to-social-media/#comment-21775</link>
		<dc:creator>Ethics, Disasters, Fundraising and the Social Media &#124; Exploratory Introspections</dc:creator>
		<pubDate>Fri, 23 Dec 2011 09:19:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.adigaskell.org/blog/?p=827#comment-21775</guid>
		<description><![CDATA[[...] The @sweden guide to social media (adigaskell.org) [...]]]></description>
		<content:encoded><![CDATA[<p>[...] The @sweden guide to social media (adigaskell.org) [...]</p>
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		<title>By: Paul</title>
		<link>http://www.adigaskell.org/blog/2011/12/17/the-sweden-guide-to-social-media/#comment-21349</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Mon, 19 Dec 2011 02:10:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.adigaskell.org/blog/?p=827#comment-21349</guid>
		<description><![CDATA[This is a cool idea.  I guess the key will be how interested people are in this after the initial buzz has worn off.  I mean will people still give a toss in a months time?]]></description>
		<content:encoded><![CDATA[<p>This is a cool idea.  I guess the key will be how interested people are in this after the initial buzz has worn off.  I mean will people still give a toss in a months time?</p>
]]></content:encoded>
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	<item>
		<title>By: NickBlack01</title>
		<link>http://www.adigaskell.org/blog/2011/12/17/the-sweden-guide-to-social-media/#comment-21289</link>
		<dc:creator>NickBlack01</dc:creator>
		<pubDate>Sun, 18 Dec 2011 13:04:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.adigaskell.org/blog/?p=827#comment-21289</guid>
		<description><![CDATA[Haha, nice idea but I&#039;d be amazed if a football club did this.  Given the intellectual commentary of your average football fan it&#039;d be opening up a complete minefield! ]]></description>
		<content:encoded><![CDATA[<p>Haha, nice idea but I&#039;d be amazed if a football club did this.  Given the intellectual commentary of your average football fan it&#039;d be opening up a complete minefield! </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: NickBlack01</title>
		<link>http://www.adigaskell.org/blog/2011/12/17/the-sweden-guide-to-social-media/#comment-21288</link>
		<dc:creator>NickBlack01</dc:creator>
		<pubDate>Sun, 18 Dec 2011 13:03:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.adigaskell.org/blog/?p=827#comment-21288</guid>
		<description><![CDATA[That&#039;s a great idea by the Swedes but I very much doubt many companies would trust their customers to do this.  Employees maybe, but even then evidence suggests this is pretty rare. ]]></description>
		<content:encoded><![CDATA[<p>That&#039;s a great idea by the Swedes but I very much doubt many companies would trust their customers to do this.  Employees maybe, but even then evidence suggests this is pretty rare. </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: adigaskell</title>
		<link>http://www.adigaskell.org/blog/2011/12/17/the-sweden-guide-to-social-media/#comment-21222</link>
		<dc:creator>adigaskell</dc:creator>
		<pubDate>Sat, 17 Dec 2011 15:01:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.adigaskell.org/blog/?p=827#comment-21222</guid>
		<description><![CDATA[As an aside, I think this sort of thing would be great for things like football clubs, so I&#039;ve suggested it to Everton (my team) as something they might like to try. ]]></description>
		<content:encoded><![CDATA[<p>As an aside, I think this sort of thing would be great for things like football clubs, so I&#039;ve suggested it to Everton (my team) as something they might like to try. </p>
]]></content:encoded>
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	<item>
		<title>By: adigaskell</title>
		<link>http://www.adigaskell.org/blog/2011/12/17/the-sweden-guide-to-social-media/#comment-21350</link>
		<dc:creator>adigaskell</dc:creator>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.adigaskell.org/blog/?p=827#comment-21350</guid>
		<description><![CDATA[I don\&#039;t see why not.  Obviously with this initial buzz the account has attracted a lot of people more interested in the idea than in Sweden herself, but longer term the people that were previously attracted to the @sweden account should still be so. ]]></description>
		<content:encoded><![CDATA[<p>I don\&#8217;t see why not.  Obviously with this initial buzz the account has attracted a lot of people more interested in the idea than in Sweden herself, but longer term the people that were previously attracted to the @sweden account should still be so. </p>
]]></content:encoded>
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		<title>By: adigaskell</title>
		<link>http://www.adigaskell.org/blog/2011/12/17/the-sweden-guide-to-social-media/#comment-21294</link>
		<dc:creator>adigaskell</dc:creator>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.adigaskell.org/blog/?p=827#comment-21294</guid>
		<description><![CDATA[It would require the club to do a bit of due diligence to ensure they get the right people involved but I don\&#039;t think that\&#039;s a reason to rule it out.  I mean Sky have those fans commentating on games.  Sure most of the time it\&#039;s cringeworthy but they do it nonetheless. ]]></description>
		<content:encoded><![CDATA[<p>It would require the club to do a bit of due diligence to ensure they get the right people involved but I don\&#8217;t think that\&#8217;s a reason to rule it out.  I mean Sky have those fans commentating on games.  Sure most of the time it\&#8217;s cringeworthy but they do it nonetheless. </p>
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