Comments on: The great viral marketing hoax http://www.adigaskell.org/blog/2011/12/21/the-great-viral-marketing-hoax/ By a community manager, for community managers Thu, 16 May 2013 12:41:14 +0000 hourly 1 By: Why it’s better for your tweets to be lucky than great | Adi Gaskell says... http://www.adigaskell.org/blog/2011/12/21/the-great-viral-marketing-hoax/#comment-29914 Why it’s better for your tweets to be lucky than great | Adi Gaskell says... Sat, 07 Apr 2012 13:40:43 +0000 http://www.adigaskell.org/blog/?p=851#comment-29914 [...] regular readers of the blog will know, I'm quite sceptical about claims made by agencies that they can send your content or product viral with any degree of [...]

]]> By: 500 days of summer, luck and viral marketing | Adi Gaskell says... http://www.adigaskell.org/blog/2011/12/21/the-great-viral-marketing-hoax/#comment-23676 500 days of summer, luck and viral marketing | Adi Gaskell says... Mon, 09 Jan 2012 10:51:19 +0000 http://www.adigaskell.org/blog/?p=851#comment-23676 [...] course the marketers are probably unaware of some Harvard research recently suggesting that we tend to look for things we already like, so people will have generally [...]

]]> By: adigaskell http://www.adigaskell.org/blog/2011/12/21/the-great-viral-marketing-hoax/#comment-22976 adigaskell Mon, 02 Jan 2012 19:43:07 +0000 http://www.adigaskell.org/blog/?p=851#comment-22976 Quite. I think they'll need a few more hits before we can say they have cracked viral with any kind of statistical confidence.

]]> By: NickBlack01 http://www.adigaskell.org/blog/2011/12/21/the-great-viral-marketing-hoax/#comment-22951 NickBlack01 Mon, 02 Jan 2012 17:10:31 +0000 http://www.adigaskell.org/blog/?p=851#comment-22951 Of course it doesn't stop people thinking certain people have the keys to the kingdom.
http://adage.com/article/the-viral-video-chart-we…

Wieden & Kennedy, the creative force behind the "New Old Spice Guy" campaign and Chrysler's "Imported from Detroit" ad, was the top viral-marketing agency of 2011. The firm's social-video hits combined humor and visceral appeal to draw more than 191 million combined views, more than double the total achieved by second-place Deutsch, which was responsible for Volkswagen's "The Force" ad.

]]> By: wayneellis http://www.adigaskell.org/blog/2011/12/21/the-great-viral-marketing-hoax/#comment-21681 wayneellis Thu, 22 Dec 2011 10:18:37 +0000 http://www.adigaskell.org/blog/?p=851#comment-21681 I'd love to see the 'success ratio' of many of these so called viral marketing experts. I suspect they achieve one great results and then trade off it forever after.

]]> By: adigaskell http://www.adigaskell.org/blog/2011/12/21/the-great-viral-marketing-hoax/#comment-21674 adigaskell Thu, 22 Dec 2011 08:02:52 +0000 http://www.adigaskell.org/blog/?p=851#comment-21674 I think that's the traditional view Nick, but the research suggests that people are friends because they already like the same things, thus ideas/memes don't spread through friendship groups.

It suggests that the notion of viral marketing is far more complex and uncertain than many would have you believe.

]]> By: NickBlack01 http://www.adigaskell.org/blog/2011/12/21/the-great-viral-marketing-hoax/#comment-21660 NickBlack01 Thu, 22 Dec 2011 07:13:18 +0000 http://www.adigaskell.org/blog/?p=851#comment-21660 That kinda makes sense. I've always thought that we seek out people that are like us rather than fresh ideas seeking us out.

If that is true though I'd imagine that making virals would be quite easy. After all, you just need to find people that:

a) like your stuff
b) have big followings

then they're likely to share it with their followers/friends, who according to this will be like them so they'll like it too, right?

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