Here is a selection of articles I've written for other sites this week. It includes rumours of a new Facebook ad network, how you can use crowdfunding and rules on how to conduct a sponsored campaign on Twitter. You can see some of the sites I write for in the sidebar to the right.
Why trying to move from Good to Great is a waste of time – Chartered Management Institute
This article is based on some new research from the University of Warwick claiming that much success is down to good fortune, therefore copying the successful in the hope of replicating that success is doomed to fail. It's much better to model the behaviours of those that did not achieve such great success.
Social business and crowdfunding – Social Business News
Whilst social business principles have been used for things such as talent management and collaboration, the crowdfunding model suggests that it can also be used for financing your business. This article explores the approach and provides some tips on how you can get started with crowdfunding.
Nike's Twitter ad campaign banned – Technorati
Earlier this year a Snickers campaign on Twitter was ok'd because they had used the #spon hashtag. This was deemed enough to alert users that these were sponsored tweets. Nike fell foul of this philosophy recently because their sponsored tweets from Wayne Rooney were not tagged in any way. The message seems clear, if you sponsor tweets, make sure people can tell they're sponsored by tagging them up.
Is Facebook set to launch its own ad network – Technorati
The Facebook IPO has laid bare the challenges they face in growing their income. Latest reports are that Facebook ads have started appearing on the Zynga website, launching rumours that Facebook are about to unveil their own Adsense style ad network.