http://www.adigaskell.org/blog/2012/07/05/8-out-of-10-cats-are-sick-of-rubbish-research/ By a community manager, for community managers Sun, 19 May 2013 18:24:25 +0000 hourly 1 http://www.adigaskell.org/blog/2012/07/05/8-out-of-10-cats-are-sick-of-rubbish-research/#comment-31353 Adi Gaskell Wed, 11 Jul 2012 13:03:12 +0000 http://www.adigaskell.org/blog/?p=1611#comment-31353 Hopefully the latest thoughts from Matt Cutts at Google will dampen the enthusiasm for producing rubbish infographics.
http://www.stonetemple.com/matt-cutts-and-eric-ta…

]]> http://www.adigaskell.org/blog/2012/07/05/8-out-of-10-cats-are-sick-of-rubbish-research/#comment-31343 NickBlack01 Sat, 07 Jul 2012 08:52:16 +0000 http://www.adigaskell.org/blog/?p=1611#comment-31343 People might be entertained by these puff pieces but they're not stupid enough to swallow the statistics enough to buy from the companies sponsoring the research. At least I'm not.

]]> http://www.adigaskell.org/blog/2012/07/05/8-out-of-10-cats-are-sick-of-rubbish-research/#comment-31330 Adi Gaskell Fri, 06 Jul 2012 14:12:27 +0000 http://www.adigaskell.org/blog/?p=1611#comment-31330 Reminds me of the famous Abraham Lincoln quote "90% of all statistics found on the internet are made up"

]]> http://www.adigaskell.org/blog/2012/07/05/8-out-of-10-cats-are-sick-of-rubbish-research/#comment-31329 Adi Gaskell Fri, 06 Jul 2012 14:11:17 +0000 http://www.adigaskell.org/blog/?p=1611#comment-31329 Hi Adre, thanks for the recommendations and welcome to the blog. I hadn't heard of Snarketing before but have added it to my Google Reader (here's the url if anyone wants to check it out – http://snarketing2dot0.com/), and will check out the Seife book too.

]]> http://www.adigaskell.org/blog/2012/07/05/8-out-of-10-cats-are-sick-of-rubbish-research/#comment-31328 Frederic Gonzalo Fri, 06 Jul 2012 13:59:59 +0000 http://www.adigaskell.org/blog/?p=1611#comment-31328 Love the title for this post! I would add that 3 out of 4 readers never make it past the title, while 42% of readers had their second cup of coffee before making it to the 10th email in their inbox. It's true, I read it somewhere… in an infographic…
Cheers Adi,
Frederic

]]> http://www.adigaskell.org/blog/2012/07/05/8-out-of-10-cats-are-sick-of-rubbish-research/#comment-31327 Adré Schreuder Fri, 06 Jul 2012 13:59:54 +0000 http://www.adigaskell.org/blog/?p=1611#comment-31327 Hi Adi – Great article – you certainly share the same sentiment I have. The 2010 book by Chalres Seife calls this phenomena "Proofiness" and the most enjoyble blog by Ron Shevelin (Snarketing 2.0) refers to this as "quantipulation".

]]> http://www.adigaskell.org/blog/2012/07/05/8-out-of-10-cats-are-sick-of-rubbish-research/#comment-31325 Adi Gaskell Fri, 06 Jul 2012 00:31:07 +0000 http://www.adigaskell.org/blog/?p=1611#comment-31325 Big pharma are probably at the better end of things as at least their research has to get past the FDA. So called research for purely marketing purposes has no such difficulties, and as a result some of the science behind it is very dubious indeed.

]]> http://www.adigaskell.org/blog/2012/07/05/8-out-of-10-cats-are-sick-of-rubbish-research/#comment-31324 gazalla Thu, 05 Jul 2012 23:43:24 +0000 http://www.adigaskell.org/blog/?p=1611#comment-31324 The frightening aspect is that pharmaceuticals and doctors doing paid research are all part of this sorry state of affairs. They sell their medications or "scientific research" to us guinea pigs. It's content marketing gone way wrong! Nice thought provoking article.

]]> http://www.adigaskell.org/blog/2012/07/05/8-out-of-10-cats-are-sick-of-rubbish-research/#comment-31323 Adi Gaskell Thu, 05 Jul 2012 09:03:14 +0000 http://www.adigaskell.org/blog/?p=1611#comment-31323 Having worked for companies that do this sort of thing, the evidence would suggest it doesn't work at all. People aren't stupid and can generally see through thinly veiled PR stunts like this.

]]> http://www.adigaskell.org/blog/2012/07/05/8-out-of-10-cats-are-sick-of-rubbish-research/#comment-31318 Andrea Thu, 05 Jul 2012 08:42:46 +0000 http://www.adigaskell.org/blog/?p=1611#comment-31318 The Daily Mail seem particularly guilty of doing this. I wonder though if it actually does the sponsoring company any good. I mean sure it gets them 'column inches', but it's such mind candy that I doubt anyone remembers anything about the company the next day.

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