Hi all. As usual below are some of the pieces I've written for other sites this week. They include research into a collaborative approach to blogging, ethics in management, how to measure Facebook awareness and the similarities between social media and BPM. Hope you enjoy.
How to measure awareness on Facebook – WTG Blog – Research from AdAge revealed that when advertising on Facebook, most marketers are looking for awareness building. This article looks at how you can measure improvements in this most elusive of metrics.
Why do managers behave un-ethically? – The Management Blog – With the troubles at Barclays throwing the spotlight onto un-ethical behaviour, new research into why we behave badly could go some way to explaining it.
Is Collaborative blogging the future? – Social Business News – Like most bloggers I write things on my own. Some new research has taken a more collaborative approach to writing. Does it herald a new dawn of collaborative blogging? Time will tell.
Don't let the technology tail wag the process dog – Professional Manager – This article looks at the need to make your technology serve you rather than the other way round.
Companies wasting money buying fake 'likes' – Technorati – Research from the BBC underlines how much money is being wasted on Facebook advertising by attracting bots rather than humans.