Comments for Adi Gaskell says...

Comment on Is community management becoming the key management skill? by Adi Gaskell

Adi Gaskell — Wed, 08 Feb 2012 16:16:21 +0000

There's a nice piece at HBR about the importance of collaboration in the new leaders toolkit. http://blogs.hbr.org/cs/2012/02/is_command_and_co...

Comment on How to use Twitter before, during and after events by Adi Gaskell

Adi Gaskell — Wed, 08 Feb 2012 10:28:35 +0000

That's right Eugen. Toyota didn't really follow the script though http://technorati.com/social-media/article/toyota...

Comment on How to use Twitter before, during and after events by Eugen Oprea

Eugen Oprea — Wed, 08 Feb 2012 10:24:11 +0000

Excellent advice, Adi!

I've been reading that Super Bowl generated at some point 10,000 tweets per second, which is a lot.

Comment on Would you ‘friend’ your doctor? by Adi Gaskell

Adi Gaskell — Wed, 08 Feb 2012 09:57:46 +0000

Interesting piece on Mashable today about a 'Facebook for doctors' http://mashable.com/2012/02/07/doximity/

Comment on How to use Twitter before, during and after events by Adi Gaskell

Adi Gaskell — Tue, 07 Feb 2012 14:54:16 +0000

Thanks Steve.

Comment on How to use Twitter before, during and after events by Steven Bonacorsi

Steven Bonacorsi — Tue, 07 Feb 2012 14:31:04 +0000

Great Advice, Thanks

Comment on With social media is reach more important than engagement? by Adi Gaskell

Adi Gaskell — Mon, 06 Feb 2012 15:22:04 +0000

That's a good point Terry. There is no one size fits all approach to this. There are some sectors that fit so well with community that it's akin to shooting fish in a barrel. Other sectors are a much harder sell.

Comment on With social media is reach more important than engagement? by Terry Coatta

Terry Coatta — Sat, 04 Feb 2012 01:20:58 +0000

I think that one's approach to social media probably depends on the nature of the product and the potential size of the market. I have a hard time imagining that Coke can establish meaningful relationships with enough people for it to have an impact on their overall market. And maybe I'm just cranky, but frankly, the notion of "meaningful relationship" in the context of "Coke" seems somewhat absurd to me. So, for Coke, it makes complete sense to me that Facebook is just another mass market vehicle, albeit one with tons of interesting demographic information that allows for more focussed campaigns.

On the other hand, I work for a company whose target market is relatively small, and whose product (software) offers a reasonably sophisticated set of features — if I do say so myself It makes total sense for us to try and establish meaningful relationships with those who are enthusiastic users of our product. In fact, it makes sense for us to try and establish meaningful relationships with *all* of our customers and even those who have expressed some level of interest.

Comment on Can cloud computing transform your business? by Terry Coatta

Terry Coatta — Sat, 04 Feb 2012 01:10:59 +0000

As a technology guy, I see a lot of hype surrounding "the cloud." I think the first thing to observe is that cloud computing isn't something that has just suddenly appeared in the last few years. Cloud computing is made up of an number of transitions which have been going on for quite some time: from desktop to web-based applications, from in-house implementation to hosted platforms, from closed applications to open API's, and from dedicated hardware to virtual machines. What we are seeing over the past few years is the cumulative effect of these transitions combining, along with more maturity in the underlying technologies.

But just like any over-hyped technology, the cloud is not a silver bullet. For example, there are applications that are not well-suited to a web-based approach — e.g. those which require significant data transfer, or which are latency sensitive. And as others have noted above, issues of data ownership, privacy, and security have not yet moved into the "maturity phase."

So, yes, you need to consider the cloud when contemplating rolling out new IT functionality. But make sure you clearly understand what your requirements are, and the advantages/disadvantages that cloud solutions bring to bear on them.

Comment on Are Twitter users smarter than Facebook users? by Kody Frazier

Kody Frazier — Fri, 03 Feb 2012 21:30:07 +0000

How relevent is this information considering that social media users tend to go cross-platform on a regular basis. How many times do you find yourself checking Facebook, then Twitter, then LinkedIn, then anything else in the span of ten minutes? I suspect quite often.