A company I used to work for would talk frequently about being innovative and forward thinking.  Indeed I think it was one of the values they had in their mission statement and pinned up around the office, which is nice.  The problem was however that when it actually came to being innovative and forward thinking, the benchmark with which they would compare...

Earlier this year a study revealed just how few senior executives have any kind of active profile on social media.  Whether this matters or not depends on the purpose of your social media work.  For instance, if you\’re currently just using social media to push out marketing messages then it probably isn\’t all that important that your CEO...